Search Engine Optimization within SharePoint 2007

I have mentioned a bit about search engine optimization within SharePoint before, so I thought I’d share some more information that I have collected working with clients.  When developing sites make sure you have a read through this.

Things to Think About

• Make sure you use the markup validation (http://validator.w3.org)
• Use color blindness simulators (http://www.vischeck.com) to test pages
• Make sure content and pages have meaningful and accurate titles
• Always provide images with an alt attribute; be brief but meaning, as long you convey the appropriate meaning
• Pages should remain usable if users enlarge text up to twice its original size

Tips

• Separate structure from presentation (CSS) and use proper markup
• HTML headings (e.g. H1) are better than using CSS to style text that makes it look like a heading

Additional Links

Just recently some new content has been made available.  I have also included other links that I found useful:

• Deliver accessible solutions by using Office SharePoint Server (white paper)
• Best practices for developing accessible Web sites (white paper)
• Accessible 404 (PageNotFound) in Microsoft Office SharePoint Server 2007
• Accessibility Kit for SharePoint (codeplex)
• SharePointUrlChanger (codeplex)